THE JOEL GODARD IDENTITY
Former Conan announcer Joel Godard needed to promote himself after the show moved to the west coast. The goal was to brand Joel apart from Conan in a way that would differentiate him from just another voice-over comic. The concept uses the phonograph as a vehicle to communicate Joel Godard’s talents and abilities through sound. The typography references Paula Scher & Toulouse Lautrec to communicate humor.